Karin Tierney, founder of Alzina Marketing, talks about her journey with Billy Gene Is Marketing and how she used courses like Clicks Into Customers 2.0, Sell Like a Geneius, and the Geneius Ad-vantage to grow her business.
Keep watching to see what she recommends for both new and established business owners.
Transcription
So, I want to show you guys a little bit of the courses I’ve taken. I haven’t taken them all, but I need to be a little bit careful. I don’t think I can show you too much, I think it’s limited what I can show you. I don’t want them to take this video down, so forgive me if I’m being a little bit tight-lipped, but I want to tell you my experiences and show you a bit of what I’ve done.
So the very first thing that I did was I bought the Legacy Bundle and I took Clicks Into Customers 2.0, and as you can see I only did half of it.
I got through the first parts of it, and then when it got to the part where here’s how you do this on Facebook and etcetera, I stopped because I didn’t need it anymore. I took that information that I learned and I applied it to SEO.
See the thing is I was really good at tricking the algorithm. I know all the little data points that Google looks at and I know how to manipulate those in a way that it likes so that websites will show up. But there was a big piece of it that I was missing, and that was the marketing part.
See it’s great if your website shows up in Google, but Google doesn’t buy from you – people do. Actual humans do. And the first half of this course taught me how to talk to those humans.
So when I’m selling something, it taught me to figure out who am I selling to, and what do I need to say to them, and how do I need to say it. And as a result of taking this course, at the agency I was working with before, I actually increased click-through rates on my client’s websites by an average of 2%. As a result, our rankings went up.
Billy Gene really doesn’t teach SEO and that really wasn’t the point of this course, but that’s how I ended up using it and I got significantly better at SEO thanks to Billy Gene.
That’s actually one of the problems that I have with a lot of people who say not to buy it. A lot of them say, oh well you can go figure it out yourself, and that’s totally true. You can go teach yourself, but it’s not in one convenient location and getting there yourself takes years as opposed to getting there with a mentor which could take months.
I taught myself SEO and I’ve been doing SEO for 14 years now, but until 3 years ago, I could really only trick the algorithm because I only really understood that. It wasn’t until I got a mentor that I started to understand why what I was doing, was working. And that really catapulted my success quickly.
Maybe I’m dumb, maybe I’m a slow learner, but the point is it takes a lot longer to teach yourself than it does to learn from someone who’s been there.
I really like sales and I’m pretty good at sales, but I was kinda struggling at my agency. My close rate was lower than I wanted it to be.
I took the Sell Like A Geneius course and it had a lot of really solid tips that I had kind of already known from call centers that I had worked at prior, but it was just a really nice reminder that got me to start applying those tips to that agency because they didn’t really teach me how to sell or close, it was just up to me to do what would work.
So if you own your own business, you would be in that situation where it’s sort of just up to you. You don’t have someone giving you a script, giving you objections, giving you all of this to work with beforehand, so Sell Like A Geneius was really nice for me because it gave me good groundwork to how and why it works that I could apply to my own industry.
I did end up buying the Geneius Ad-vantage Plus, and it used to be called C.A.M.P., and I think it also used to be called School Of Geneius. But this is where you get to be part of mentoring and you get access to the team.
So this is my portal for Geneius Ad-Vantage Plus which also gives me access to Geneius Ad-Vantage. It allows me to schedule a time with somebody on Billy Gene’s team so that if I need help writing an ad, or if I need help putting a Facebook ad up, or if I need help optimizing something, I can just schedule a time and get one-to-one attention from them.
So I got access to Geneius Ad-Vantage Plus a little over halfway through the year. And I did buy it in July so it was discounted. It was $3,500 as opposed to the full year price at $7,500 and I did make more than I spent.
I brought in a lot more revenue than that. I wish I could tell you how much I had earned from the Geneius Ad-vantage Plus last year, but unfortunately I don’t know. I know it was a lot more than that. I know it was well into the five figures, but I lost my job with that agency so I just don’t have access to the information anymore.
There is some particular advice that I can talk about that really helped me bring in revenue.
So at my last agency one of their strategies for growth was to acquire companies. Well, they bought another IT company. Our company really focused on businesses, but the one they bought only kinda did. Most of what they did was residential, but I didn’t know how I could do some upsells for those clients because a residential customer is way different than a business customer.
So, on the Ad-Vantage Plus call, I spoke with Billy Gene and he advised me to make a survey. I created this survey so I could segment are you a business owner or residential, and what type of services would you need. And it segmented them into two different campaigns so I could advertise to businesses over here and I could advertise to residential people over here. And that was really useful.
It was really helpful because it did help segment out the people. I was calling every single customer to welcome them to the company but also to try to upsell them to something small. For residential customers that was just a $10/month antivirus, but I was really striking out. I wasn’t really getting a lot of people saying yes. They were excited to talk to me and say hello and learn about us, but they didn’t want to buy my stuff.
And so the next week we talked about how to get people more emotional. And when we did that, I added a question to my survey. And when I was asking people how often they backed up their devices, I added a question right after that. “Do you save family photos and videos to your computer?”
And after I started asking that question, I started closing way, way higher. Out of the 200ish residential people I had called already, maybe 10 of them had agreed to take it. And then of the next 150 residential people I called, I got 30 more sales and it was just from that simple question that I had learned to ask in the Ad-Vantage Plus. And on top of that I did make some sales to businesses, I just really don’t know what the exact dollar amount ended up being. It was a lot more than the $3,500 that I spent so since it was so helpful last year, obviously I agreed to renew this year.
This year, the Ad-Vantage Plus has made me a bit of money and I’ll give the exact dollar figure in a second, but here’s something that I think people miss: part of having access to this elite group of people who are willing to invest thousands of dollars in their business means that you have access to that network. I’m a part of that group, I get to talk to everyone who’s bought it. We get together every Tuesday on a group call and so since I sell b2b, that’s a new base of people I can sell to. And it’s not just any business owner, it’s one who’s willing to invest thousands of dollars.
As of April, thanks to network connections in the Ad-vantage Plus, I have currently made $27,000. So yes, to me it’s absolutely worth it.
Now here’s the deal, I’m a business owner. I’ve been a business owner since I was 18 years old. I haven’t always done a great job at it… I’m absolutely the type to fail forward (and I failed a lot) and so that kind of experience gives me a huge advantage.
However, if you haven’t already owned a business for a few years, if you’re super new to the online marketing world, last year in April I did buy the 30 Days Of Geneius where Billy says, “if I had no brand, no money, no nothing, here’s what I’d do to make money.”
And at that time I had just established Alzina Marketing. I just wanted to set up an LLC so that I didn’t have to pay the government as much money. But it was really timely since I had just started the business.
So I joined that program – it was $100 at the time, I think it’s less than $200 still, I don’t really know but I’m pretty sure it’s still for sale – and I followed the methods exactly. And using those methods in April last year, I made $8,000. So I paid $100, I made $8,000.
Now again, I did have the experience behind me, but I followed the instructions exactly. I didn’t do anything different or extra or special – I just followed what the videos told me to do and I closed sales. So for me, I really think that it’s worth it.
It’s definitely not a scam, but will it work for you? If you have zero business experience whatsoever, I do recommend 30 Days Of Geneius because that helps you get started from zero even if you don’t already have a business.
Additionally, I would recommend the Ad-Vantage, not the Ad-Vantage Plus, just the regular Ad-Vantage. I think it’s $50/month. We get together on calls every Tuesday, they’re very entertaining, it’s the best zoom calls I’ve ever been to. And Billy gives us an ad template to try and then he shows us how to set it up, every single week. We also go into breakout rooms so we get to talk to each other for about 5 to 10 minutes or so and we get to test out the template with each other and give each other feedback and advice.
So, I would recommend those two things in combination because like I said, with 30 Days Of Geneius you have to find customers, you have to sell customers, and if you don’t have that kind of experience, the Ad-Vantage will help you get the skills that you need to do both of those things. And the 30 Days Of Geneius teaches you too, but of course the more practice you can get the better you’ll get at it.
And then if you have an established business, you’ve been in business for a little while and you’re really ready to make it work and really make it happen, that’s when I’d recommend getting the Ad-Vantage Plus. But it’s really nice because you get to sit down with an expert, someone on the Billy Gene is Marketing team, and they’ll give you one-on-one guidance, and that’s absolutely invaluable.
Trust me, I tried to teach myself for 12 years and I went really, really, really slowly. In the last two years, my ability and my money has skyrocketed because I finally started investing in mentors to help get me there a lot faster.
Alright, thank you guys so much. I hope you enjoyed this review, I really hope it was helpful for you and I hope it helps you decide whether or not you actually want to commit to one of the Billy Gene is Marketing programs. Have a great rest of your day.